... is King of Saffron's Massive Transformational Purpose.
Our mission is to avoid a world of declining well-being, by cultivating joy, restoring balance and creating a sustainable kingdom for all.
We believe this is all possible through the cultivation of Saffron.
In the process, we aim to help rebuild communities in Afghanistan by providing a prosperous alternative to growing Opium, which will put Afghanistan back on the map for its wonderful trade instead of war.
We have 3 Objectives!
The first step is to bring the amazing benefits of Saffron to the world. We want to showcase this versatile spice in the best possible light.